Graduate

Econometrics
MFE 402 | UCLA
A broad introduction to fundamental econometric models, methods of estimation, and approaches to statistical inference. Implementation in R.


Marketing Strategy and Policy
EMBA 411 | UCLA
A solid foundation for strategic marketing thinking; an introduction to a series of frameworks and tools that may be used to solve marketing problems.

Marketing Analytics
MGTA 495 | UCSD
A survey of analytic methods -- and a review of the statistical methods required -- to analyze survey data for consumer insights and to inform marketing strategy: A/B testing, Best-Worst Scaling, Conjoint Analysis, Segmentation, Key Drivers Analysis.
Undergraduate

Customer Analytics
MGT 100 | UCSD
Combine customer data, economic theory, and statistical modeling to improve business decision-making related to segmentation, demand estimation, pricing, branding, and customer aquisition and retention. Implementation in R. Co-created with Prof. Ken Wilbur.

Technology for Business Analytics
MGT 153 | UCSD
Develop proficiency with popular software to execute common analytic techniques and present graphical summaries of data: Excel, Tableau, SQL, R, Python.